This is the main headline or title of the article.

It will be displayed along with the article in all cases and should be a concise name the portrays the content of the article. Search engines will look at the title above all - so consider carefully both how the search engine bots will use the words of the title as well as how your web site visitors will interpret it.

If your site displays the news in headline form and/or some RSS news readers will automatically truncate the headline. So try to keep the most important information of the phrase near the beginning.